Advertising
Visuals + copy come together to create compositions that demand attention. When creating adverts, it’s essential to my process that my words back up my creative, and vice versa.
Here, you will find a collection of my advertising projects.
Wet Ones
This one-off print campaign was created in response to a prompt asking to overhaul suffering print advertisements. After researching big household brands that needed help, I came across Wet Ones.
BoxDrop Mattress
This mini campaign was created in order to speak to a younger target audience about the importance of buying a quality mattress. With trendy illustration styles and targeted copy, pieces were created that talk specifically to this age group.
Farm Sanctuary
This advertising campaign was designed for the nonprofit organization, Farm Sanctuary. The theme of this multimedia series is "Giving Them a Voice". The various advertisements call for action, on the behalf of mankind, to donate to and advocate for farm animals that suffer abuse.
Smoothie King
This print campaign was designed to promote a new line of "natural" smoothies at Smoothie King. Subtle colors, copywriting and hand lettering is used to push the feeling of an untouched product.