Campaigns & Branding
Building timeless identities that tell a story is crucial to the overall success of a brand. I carry these beliefs over into my creative process as I build out campaigns, making sure each detail is in line with established standards.
Here, you will find a collection of my campaign and branding projects.
#EndTheDisorder
This campaign was designed to empower young girls to practice self-love, and cultivate healthy relationships with food, their bodies and their inner-selves.
Popsicle
Through research and exploration, I've condensed Popsicle's brand down into what makes it memorable. Taking elements from the past and present, I was able to land on a timeless look that remains true to who Popsicle is.
Birkenstock
This is a rebrand of Birkenstock, one of the oldest shoe craftsman companies in the world. I’ve conducted research and created new material for Birkenstock that I believe aligns more appropriately with the target audience and overall tone.
Dog Days of Denton
Although this fun-loving natured festival has bragging rights to its longevity, Dog Days’ branding needed help. After much research and experimentation, I landed on a solution that serves the many collateral that the event desperately needed. I’ve created a soft, loving brand that captures the essence of the annually anticipated event.
Dobie Haven
Dobie Haven is a breed-specific canine rescue shelter that cares specifically for and facilitates homes for Doberman Pinschers. The organization is located in Corpus Christi, Texas, and was in desperate need of a rebrand.