#EndTheDisorder

Social Campaign | Student Work

Created in 2019, this multimedia campaign was designed in Adobe Illustrator. Illustrative work created in Procreate for iPad.

This campaign has received a Gold American Advertising Award and an American Advertising Awards Special Judge’s Award. #EndTheDisorder was also selected to participate in the National Student Show and Conference 2020, where the project won Best in Category in Advertising: Public Service Announcement.

#illustration #designforgood #socialawareness

This campaign was designed to empower young girls to practice self-love, and cultivate healthy relationships with food, their bodies and their inner-selves. In the fight to end eating disorders, a multimedia campaign was created that consists of posters, stickers, and a social media movement. This collateral is designed to be distributed and showcased in junior high schools and middle schools and is in collaboration with the National Eating Disorders Association (NEDA). 

My target audience is young girls who attend middle/junior high school. An uncomfortable percentage of disordered eating begins to present for the first time within this age group, so it was crucial to execute creative that wasn’t intimidating, and immediately connected with these girls. Given the nature of this project, it was essential that the collateral came off as encouragement pieces, not just advertisements. 

Campaign Stickers