Popsicle
Complete Rebrand | Student Work
Created in 2019, this rebrand was designed in Adobe Illustrator and Adobe Photoshop.
Included
• Logo
• Identity suite
• Ephemera
• Annual report
#rebrand #identity #illustration
For a semester long project, I chose to overhaul the original Popsicle brand. Through research and exploration, I've condensed Popsicle's brand down into what makes it memorable. Taking elements from the past and present, I was able to land on a timeless look that remains true to who Popsicle is.
Popsicle possesses such a popular, fun-loving brand voice that has drawn in customers for decades. By staying true to this voice and certain successful aesthetics, a new brand was born from what had become chaotic in the past few years.
Powerful punches of yellow, red and blue, along with playful assets that make the brand memorable, have brought together nostalgic themes and clean, timeless design.
Annual Report Highlights
Identity Materials
Branded T-Shirt