Farm Sanctuary

Advertising Campaign | Student Work

Created in 2019, this campaign was designed in Adobe Illustrator, Adobe Photoshop and Procreate for iPad.

Included
• Full page print advertisements
• Billboard layout 
• Postcard design
• Instagram graphics

#advertsing #copywriting #designforgood

This advertising campaign was designed for the nonprofit organization, Farm Sanctuary. The theme of this multimedia series is "Giving Them a Voice". The various advertisements call for action, on the behalf of mankind, to donate to and advocate for farm animals that suffer abuse. 

These pieces feature photography that focuses on our main subjects, the animals. Paired with copywriting, hand lettering and the real, solid facts about factory farming, this campaign comes together as a rally against animal abusers as a whole.

I’ve decided to leave the elements to this campaign quite simple, so the assets and aesthetics used can be extended into Farm Sanctuary’s branding. The organization thrives off of its volunteers and donors, so creating memorable, heartfelt pieces is the key to successful advertising for Farm Sanctuary.