BoxDrop Mattress

Advertising Campaign | Student Work

Created in 2020, this mini advertising campaign was designed in Adobe Illustrator and Procreate for the iPad.

Included are full-page print advertisements and ads curated for Instagram.

#advertising #copywriting #marketing

BoxDrop - Corpus Christi is a mattress company that is locally owned in the Coastal Bend and offers brand name mattresses for discounted prices. Their business model allows younger people, lower-income families and those who are not willing to spend a fortune on bedding to find a quality mattress at less than half the price.

The market that BoxDrop is attempting to target are younger people (those who attend or have recently graduated college). This age group is particularly difficult to advertise to, being that hard-sell methods usually put them off.

In my campaign, I’ve exercised trendy illustration styles and copy that will resonate with this “college aged” group. Those in this group who are willing to consider buying a mattress are usually the “go-getters” of this crowd, and only need the proper motivation to make a big-decision purchase. I’ve played off of the fact that better sleep = better daily performance. By making these ads situational, I’ve positioned BoxDrop’s products to appeal to young people who want to save money and achieve their goals.