Smoothie King

Advertising Campaign | Student Work

Created in 2020, this mini advertising campaign was designed in Adobe Illustrator and Procreate for iPad. 3 full page print ads included.

#advertising #copywriting #lettering

This print campaign was designed to promote a new line of "natural" smoothies at Smoothie King. Subtle colors, copywriting and hand lettering is used to push the feeling of an untouched product.

While working through this exercise in advertising, I really wanted to push my copywriting and see how I could take these products to the next level with words, not just visuals.